Thursday, July 7, 2011

Triboro Design Is Sneaky Good

Triboro Design is an incredible firm from NYC. I ran into their brilliant, Godard/French New Wave inspired typographic design for the Stella Artois Cidre campaign today, and was knocked out with the beauty of their typography. It turns out that I have been impressed with Triboro for years without know it was them. They are also responsible for the GQ Style Manual from last year (which is one of the cleanest, most gorgeous designs of the past decade) as well as TAR Magazine (I purchased the $20 magazine on the cover alone).

They are so, so great - check them out here. For a great rundown of Jean-Luc Godard's usage of typography from the great Steven Heller, go here.