Monday, June 13, 2011

Lost Type Is The Future Of Typographic Distribution

The Lost Type Co-Op is the first site to offer type designers an outlet to sell their work, in a pay-what-you-want format. Designers can sell their newest face in a great environment, where others will utilize their face and pay for it accordingly. Sounds great all around.

As Radiohead proved last year, this new model for selling your art can be successful. Even Panera cafe has attempted a pay-what-you-want model for some of their stores, and the experiment has proven so successful that they are opening more every month.

I believe that this will become more the standard for many products, especially within the artistic disciplines. Not only do artists become compensated for their work, but it seems an honest way for all people who enjoy a product or service to be part of their transactions in a more meaningful way.

I hope that this trend continues. In the meantime, go here to check out Lost Type.