Tuesday, June 30, 2009

Oh The Futura Times, They Are A Changin'


Apparently, back in 1992, designers really hated Futura Extra Bold. I guess they couldn't have predicted the rise of David Carson and Grunge, which would bury typefaces like Futura for the better part of the following decade. Now of course, Futura is back, and the design world is better for it.

From back in 1992:

“It’s time for Art Directors the world over to boycott the use of Futura Extra Bold Condensed - the most over-used typeface in advertising history. Destroy the Great Satan of clich├ęs and the Little Satan of convenience, and rally to the cause of a better type selection.

Please fill out the enclosed petition and mail it to our headquarters. It will be used to sway the opinion-makers of our industry toward our just and worthy cause.
Together, we can whip this mother.”

Funny stuff. More here.