Sunday, March 22, 2009

Pepsi Rebrand: Not So Much

Pepsi recently spent 1.2 billion dollars to have a complete rebrand. However, there was a critical and consumer backlash against the redo, and Pepsi have decided to take not just a step backward, but a huge step back - they now are using their "retro" logo. The whole thing is kind of sad. Anyway, here it is. Take a look at their site for more information.