Thursday, February 12, 2009

The King Finally Freaks Me Out

I have always been a fan of Burger King's marketing strategy, which has been humorous and sometimes creepy, occasionally at the same time (like the King commercials, which I find hilarious but I know people who are horrified by it). McDonald's schizophrenic marketing campaigns have felt a bit like that lost kid you went to high school with, who tries just a little too hard to be cool, and one day comes to school with a shaved head and pretends to be punk when he was gangsta the week previous. You know who I'm talking about. Those campaigns began with the "I'm Lovin' It" re sloganeering project and have attempted to grab onto anything "hip" or "in" since then - sad really. Anyway, over at the fantastic I spotted this: Burger King T Shirts. This leads me to several thoughts:

1. There is such a thing as a Burger King Studio, where they design things that aren't burgers. Seriously, this is really bizarre - you have to take a look.
2. That the t shirts they have designed are actually not bad.
3. That the Burger King Cologne is real.
4. Occasionally I see something that is so bizarre, so odd, so not from this world, that I cannot wrap my head around it or make sense of it. This is one of those times.

I cannot for the life of me understand this; in fact, I feel woozy and disoriented just looking at it. A fast food chain marketing directly to the Shepherd Fairey crowd - what do they wish to accomplish here? Are us artists and designers that big of a demographic that we might topple the fast food industry by tapping into our ranks? It's so bizarre, I feel taken in, and nauseous at the same time. Take a look and decide for yourself.