Thursday, February 12, 2009

Music Video of the Week: Nine Inch Nails



The music video of the week is for The Perfect Drug by Nine Inch Nails. Mark Romanek is a truly visionary video director, a master of atmosphere. This entire video has s creepy, Victorian/Gothic, Edgar Allen Poe, Turn of the Screw, Edward Gorey type vibe to it, which is a high complement.

This video appeared in 1996 and blew me away, with it's muted color palettes and overhead, diffused lighting. Very influential to my own work in terms of composition and alteration of lighting source. I saw the making of this video long ago, and I was amazed that much of the video was filmed in a meat locker to achieve the cold breathe look. This of course was pre-digital era film making, so it required some ingenuity on the part of Romanek and Reznor to pull of these (still) stunning effects.

Nine Inch Nails have always had arresting videos, back to their beginnings in 1989. Take some time on youtube and watch them.